Their frames assemble in ninety seconds. Specifying them used to take days.
A Dutch manufacturer of modular exhibition stands, textile frames and LED lightboxes had built a system anyone could put together without tools. Working out what to order still meant a week of emails with a salesperson. We built the configurator that closed that gap.
Dutch-manufactured, sold across Europe, built to be reused.
A Netherlands-based manufacturer of modular exhibition stands and textile frames, serving the exhibition, retail and signage industries. Their modular range uses a tool-free locking system straight and curved frames, LED lightboxes, acoustic textile panels, connectors, graphics and mounting hardware, all designed to be dismantled and reused rather than thrown away after one show. Manufacturing stays in the Netherlands, which is what lets them promise quality and fast European delivery. It also means every order competes on speed as well as product.
An easy product with a difficult order.
The paradox is common in modular manufacturing. The product is designed so that a customer with no experience can assemble it in ninety seconds. But deciding what to buy which frame profiles, which lengths, which connectors, whether these two components are compatible, what graphics fit, what it all costs delivered required someone who knew the system.
The range is wide and the combinations are wider.
Straight and curved frames in many sizes, plus accessories, graphics and lighting. A customer looking at a catalogue couldn't tell which parts worked together, so they described what they wanted and waited for a salesperson to translate it into a parts list.
Every quote was a conversation.
Back-and-forth on specifications, compatibility and price. Each exchange added a day, and every one of those days was an opportunity for a customer to specify someone else's system instead.
Selling across borders multiplied everything.
Different languages, different VAT treatment, different delivery terms. A configurator that only worked in Dutch and euros wouldn't have solved the problem it would have moved it.
The expertise needed to order the product sat with the sales team. Which meant growth meant more salespeople, not more sales.
Put the product knowledge in the tool, and let the customer use it.
A configurator the customer drives themselves, in their own language, with the manufacturer's rules underneath making sure whatever they build can actually be built.
- Configure
- Compatibility check
- Regional price & VAT
- Live stock
- Quote
- Order
Visual configuration with live preview.
Components added and arranged directly, with the frame taking shape as they go. Customers who couldn't read a parts list can see what they're specifying.
Compatibility checked as they build.
The rules that lived in the sales team's heads run in the background. Combinations that don't work can't be selected, so nothing invalid reaches an order.
Pricing that's correct for where they are.
Live pricing with VAT handled per region, localised currency and number formatting, and delivery options that reflect the country they're ordering from.
Multilingual, switched without reloading.
Dutch, English and further European languages, with the interface adapting rather than merely translating.
Connected to the ERP.
Dutch, Live inventory synchronisation, so a configuration reflects what can actually be shipped, and quote generation that doesn't need a person in the middle.
Recommendations, not just validation.
Suggested configurations by application exhibition, retail, office and automatic accessory prompts, so customers don't discover a missing connector after delivery.
The sales team stopped being the bottleneck.
Specification moved from a conversation to a session. A customer in another country, working in their own language, outside Dutch office hours, can build a valid configuration and see what it costs delivered to them without an email, and without waiting for someone to be at a desk.
The manufacturer keeps control of everything that matters: what can be combined, what it costs in each market, what's actually in stock. The knowledge that used to sit with a handful of experienced people now sits in a tool that every customer and distributor can use.
Nothing about the product changed. What changed is that the hardest part of buying it
stopped requiring one of their people.
Same continent,
same problem,
same size of company.
If you manufacture in Europe and sell across it, this is the shape of your problem too. A product range wide enough that customers need help choosing. A sales team who are the only people who can translate a requirement into a parts list. Several markets, each with its own language, tax treatment and delivery expectations. None of that is solved by a bigger catalogue or a better PDF. It's solved by putting the rules somewhere a customer can use them at eleven at night, in their own language, and still get an answer your production team can build.
Does ordering your product require one of your people?
Thirty minutes. Walk us through how a customer specifies something from your range today including the parts where they get it wrong.
We'll tell you honestly what could be built and what it would take.